Case Study
A trusted marketplace for finding your perfect furry four-legged companion
In an ever challenging digital landscape where scams are on the rise, trust and security is pivotal to the success of any marketplace. PetInsta brings peace of mind to buyers and breeders.
Information Services (B2C) · Pet Technology
The Idea
In order to establish a trusted marketplace, breeders must be verified, sensitive information must remain secure, and payment must be held in escrow before releasing funds after both parties are satisfied.
The Problem
Today, buyers have very limited online options for finding a pet pal for life. Choices today are mainly Craigslist which is full of scam listings and postings of unverified breeders.
Solution & Design Approach
- A marketplace platform bringing breeders and buyers together in a secure environment.
- Breeders fill out profiles including sharing their background and story.
- Buyers can review verified breeders, vet and vaccination records for each puppy.
- Escrow payment workflow ensuring trust between both parties.
In Practice
What We Learned
- →Breeders asked for more profile features to share their story with potential buyers.
- →Buyers wanted to trust a platform to do their research before committing to a puppy.
- →Marketplaces can be challenging to get initial traction because you are designing for two different persona types.
- →All puppies must have vet and vaccination records uploaded to demonstrate healthy condition.
Results
10
Breeders Signed
Launched
Platform
Rolled Out
Brand Guidelines
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