Case Study
Self checkout platform for food trucks
Picture this, summertime in San Francisco in 2021. Everyone wants to be outside, and food truck parks are all the rage. Grabbi enabled consumers to skip the line with their self-checkout platform.
Consumer Services · Technology
The Idea
Offering both a self-checkout platform and a SmartMenu board to consumers to skip the line and checkout instantly using Grabbi.
The Problem
Long line build ups without self-checkout capabilities meant that food truck operators could only do a limited amount of business each night. Solo operators routinely had to stop making food to take payment.
Solution & Design Approach
- Consumers using Grabbi can quickly checkout in guest checkout mode on a single page with Apple Pay or Google Pay.
- SmartMenu board with NFC technology allowing consumers to quickly tap items and pay.
- Solo food truck operators saw a major boost with improved line up efficiencies, increasing business by 30%.
In Practice
What We Learned
- →Solo food truck operators don't want to move back and forth between making food and taking payments.
- →Consumers don't want to download an app, register to login, or load a wallet with a credit card.
- →The SmartMenu board with NFC technology was a big hit, allowing consumers to quickly tap items and pay.
Results
$60K+
Transactional Volume
2.8X
Order Size Increase
30%
Business Growth
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