← Work
Grabbi
Grabbi
Food Truck Self Checkout Platform
Grabbi needed a strong brand identity out the gate that matched the modern, scalable self checkout platform rolled out to food truck operators.
Services
- Brand Identity
- Service Design
- User Research
- Product Design
- Illustration
Industries
- Consumer Services
- Technology
Challenge
Food trucks at peak hours generate long queues — customers abandon lines, revenue is lost. Average wait: 13 minutes from order to food ready; up to 20 minutes at peak.
What We Did
- A self-checkout platform bridging the physical-to-digital experience.
- iOS App Clips + Android Instant Apps — no app download required.
- SmartMenu board with built-in NFC tap technology.
- React web merchant platform for onboarding and menu management.
- Field research: visited food truck parks, onboarded first 10 merchants in San Francisco.
Recognition
$60K+
Transactional Volume
2.8X
Order Size Increase
30%
Business Growth
Product Showcase